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:quality(70):focal(485x147:495x157)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/OQRRQONEZRHWBCHBQ34CVYWS5A.png "The Strategy Behind The Hugo Boss Rebrand | BoF")
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THE HUGO BOSS BRAND
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:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/72FYFBWNLFEYTPOAT7BCOB5ED4.jpg "New Hugo Boss CEO Overhauls Top Team to Revive Brand | BoF")
New Hugo Boss CEO Overhauls Top Team to Revive Brand | BoF
Can Hugo Boss Actually Be Cool? - The New York Times
